Social media is loaded with options, and automakers are coming along for the ride. The auto industry will spend about $1.2 billion in 2010 on social media, according to research from Ad Age Insights and Automotive News. And that number is projected to grow to $4.6 billion by 2015...read more
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When it comes to enlisting marketing and communications support, you probably have a lot of questions. What type of external partner should be engaged – a small, medium or large agency? Should I choose an agency down the street, or one that is across the country but has a core expertise in my...read more
This year's Interactive Strategies Conference (the IS Conference), hosted by the Houston Interactive Marketing Association, was nothing short of phenomenal. Similar to South by Southwest Interactive in Austin in terms of topic and speaker expertise, the IS Conference is where Houstonians go to get up...read more
With 2009 just around the corner, many of us are in planning mode. Here are three things on my mind as we head into the New Year...read more
The struggling economy is at the forefront of conversations around the globe. In circumstances such as these, companies become too cautious and complacent...read more
"Do we need to start a blog / MySpace page / Flickr account / Insert latest online technology here?" It is the most common question I hear from clients today. The answer: Well, that all depends...read more
Easy Fix...read more
