Promotional events are a great way for organizations to connect to their client and prospect base. As the promotions coordinator for a radio station, I’ve managed the set-up activities for several of their promotional events. Based on my experience, here are five useful tips to help make your...read more
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This week is the royal wedding! Prince William is marrying his princess, Kate Middleton. Many of us in the U.S. just can’t get enough of the wedding preparations - the bride’s dress, the wedding food, what the fashionable London society and celebrity crowd will be wearing to the wedding...read more
Market research, like a marketing or communications plan, doesn't come one size fits all. The process by which you develop and implement a plan depends on your organization’s needs and goals. Below I’ve outlined some of the general points I keep in mind when I embark on a new research...read more
Hope springs eternal. According to Harvard Business Review's Daily Stat: "Executives are becoming more optimistic about the economy and the strength of the recovery. In the most recent McKinsey survey measuring executive mood, 51% said they think the economy is better now than it was...read more
When businesses make the strategic decision to accelerate their public relations and marketing efforts in a down economy - instead of pulling back - many hit a road block of too much to implement with too little budget...read more
The struggling economy is at the forefront of conversations around the globe. In circumstances such as these, companies become too cautious and complacent...read more
