Check out this guest post from our intern, Travis Lawson...read more
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If you’re a company that does not have a formal marketing plan, maybe you should start with...read more
When it comes to marketing, you may have the snazziest brochures, an eye-catching website and top-ranking search engine placement – but are you leveraging one of your most valuable, often untapped marketing resources...read more
The Hispanic community has significant purchasing power, and businesses are beginning to take notice. Today, established non-Hispanic-focused companies are actively working to reach the Hispanic consumer...read more
Your business is ultimately nothing without them, your marketing message revolves around them and your long-term growth is tied to them. Customers are the bottom line and their faces are quickly changing. So why do so many companies conveniently overlook certain customer segments...read more
Today, waiting in line for a new driver’s license is no longer the huge pain it once was – I just grab my phone and am instantly connected to endless entertainment. (Well, at least until the battery runs out!) My mobile device literally saves me from complete boredom during the long wait...read more
Recessions are hard and always will be. Curious to know how Pierpont was able to weather one of the worst recessions in my generation, I sat down with Pierpont’s CEO Phil Morabito to uncover some of his business strategies during the last recession and his outlook for this year’s market...read more
Social media is loaded with options, and automakers are coming along for the ride. The auto industry will spend about $1.2 billion in 2010 on social media, according to research from Ad Age Insights and Automotive News. And that number is projected to grow to $4.6 billion by 2015...read more
From this month's Target Marketing "With 90 percent of Americans using cell phones, many marketers may not be surprised that studies are emerging showing that mobile customers convert at significantly higher rates than online consumers—even when viewing the same offer. The device that's...read more
Market research, like a marketing or communications plan, doesn't come one size fits all. The process by which you develop and implement a plan depends on your organization’s needs and goals. Below I’ve outlined some of the general points I keep in mind when I embark on a new research...read more
