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Turning to Twitter for the latest news during a disaster

by Mike Gehrig, 10/12/2011 10:34:14 AM (0 comments)

While the news media’s wall-to-wall coverage during Hurricane Irene in late August drew criticism, the one place with truly up-to-the-minute coverage during the disaster was the social networking platform Twitter...read more

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Reach Reporters by Tapping into Twitter: Using Social Media for Media Relations

by Lisa Pirtle, 9/29/2011 9:50:39 AM (0 comments)

We all know Twitter can be used to get the latest news and share knowledge. But have you ever considered how it can help you connect with the media...read more

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The Potential Perils of Twitter

by Laura Wooding, 8/23/2011 1:55:40 PM (0 comments)

It is no secret that Twitter can be a very valuable marketing tool. However, what happens when Twitter works to your disadvantage? There are many perils of tweeting and hashtags that all companies should be leery of...read more

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Appreciating the Marketing Genius of Shaquille O’Neal

by Mike Gehrig, 6/7/2011 1:40:54 PM (0 comments)

I was terribly saddened to see one of my all-time favorite NBA players, 19-year NBA veteran Shaquille O’Neal, retire last week. As a longtime pro basketball fan, I’ve always loved the way Shaq dominated the league like no other big man in my lifetime...read more

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