The saying “time is of the essence” is especially true for a reporter. There are not enough hours in the day for reporters to focus on each email they receive. Lucky for me, I recently attended a lecture by Pierpont Vice President Chris Wailes, who has more than 25 years of national media...read more
We’ve all experienced the dreaded phone pitch – you muster up the courage to call a reporter only to get told that you need to email them your pitch...read more
Do you know how to give a good presentation? I thought I did – until I read advertising expert Jon Steel’s “Perfect Pitch: The Art of Selling and Winning New Business.&rdquo...read more
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