The cat is out of the bag and… into the garbage bin? Word to the wise, someone is always watching so be good. And off we go with the Digital Influence Weekly...read more
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Social media is loaded with options, and automakers are coming along for the ride. The auto industry will spend about $1.2 billion in 2010 on social media, according to research from Ad Age Insights and Automotive News. And that number is projected to grow to $4.6 billion by 2015...read more
While searching for another book, I picked up 25 Ways to Win with People: How to Make Others Feel Like a Million Bucks, a follow-up companion to John C. Maxwell’s lauded Winning with People. As someone at the beginning of her career, I’m building a professional network and I thought a book...read more
If you’re a fan of Mad Men and marketing, this Mad Men Webinar from Hubspot is for you. It provides an interesting look at online branding and compares campaign lessons from the 60’s to modern times. Fun story: The show takes place in the 60’s but the Mad Men characters are on...read more
In recent month’s we’ve seen Texas cities earn places on honor on many Top Ten Lists: Top Ten Fittest Cities, Top Ten Places to Retire, even Top Ten Cities for Graduates Today, four Texas cities have made another Top Ten list: Top Ten in Job Growth...read more
BP is being criticized from coast to coast and from beach houses to the White House. Many ask how the company will survive the backlash. Unfortunately, there is no magic wand for a crisis of this magnitude...read more
The acceptance and embrace of social media has come in waves, with some industries and entities quick to jump on the bandwagon and others still refusing outright. As early adopters, we get ourselves in a tizzy if a consumer- or technology-focused company doesn’t practice social media in at least...read more
In today’s job market, presenting a résumé is quick and easy – it basically involves clicking a button and sending it via email to the prospective employer. But there are several important points to keep in mind before hitting the send button...read more
The Houston Museum of Natural Science may stink to high heaven, but the Digital Influence Weekly is coming at you with that fresh Old Spice scent...read more
As I sit down to write this we are in the midst of Day 84 of the oil spill in the Gulf of Mexico. Regardless of your stance on energy demand and supply, I think we can all agree that the explosion of the Deepwater Horizon, the loss of life and the resulting effects of the spill on the environment...read more