Michelle Metzger
Michelle Metzger
Vice President
As Vice President and General Manager of Pierpont’s Dallas office, Michelle Metzger brings her strategic experience helping translate complex, solutions into topics that are newsworthy to business reporters and publications. In addition to business development responsibilities for the Dallas market, Michelle also helps clients garner ‘holy grail’ coverage opportunities that generate awareness and build credibility in their market. Her deep technology background spans key niche industries including security, wireless, telecommunications, as well as experience in financial services, foodservice, staffing solutions, exhibition services and nonprofit organizations.
Prior to joining Pierpont, Michelle held a senior position with Waggener Edstrom Worldwide working on the agency’s second largest global account, BMC Software. For BMC, she built media relations campaigns that secured top tier business coverage in the Wall Street Journal, New York Times, Business Week, FOX Business, CNBC, Bloomberg, Dow Jones, Investors’ Business Daily, as well as top technology trades including InformationWeek, eWeek, Network World, Computerworld and ZDNet.
In addition, Michelle led global public relations for Entrust, Inc., a leading security software company based in Addison, Texas. During her tenure, she was responsible for shaping the company’s corporate message and secured top coverage for this $100 million company in top business and technology trade publications. Previously, Michelle served as director of public relations for M/C/C where she managed the public relations department for M/C/C and worked closely with clients including L-3 Communications, CapRock Communications, Samsung BCS, CREDANT Technologies, RuleSpace, Navini Networks and NextiraOne.
Prior to M/C/C, Michelle owned and operated Burton Metzger, formerly the Burton Agency, a boutique PR firm in Dallas. She placed clients in local, national and international media outlets and managed the marketing and public relations for trade shows in Munich, Germany and Hong Kong, SAR. Michelle is a former President of the Oak Cliff Lions, as well as Chairman of the Board of Directors for Honors Academy. A cum laude graduate of Southern Methodist University, Michelle earned a Bachelor of Arts degree in Psychology with a minor in Political Science.